HR communication is the key to increase employee engagement

HR communication is the key to increase employee engagement
July 12, 2018

HR communication is an essential part of fostering an engaged workforce. Employees want to feel heard, valued and understood, and HR communication can help ensure that employees feel these essential elements. Through regular communication, HR can keep employees up to date on company initiatives, news, policies and changes, as well as provide feedback and recognition to employees. HR communication can also be used to build trust, foster relationships, and have difficult conversations, such as performance feedback, disciplinary action and other sensitive topics. By taking the time to have these conversations and show that they are valued, companies can help to increase employee engagement and morale.

HR communication statistics are surprising

HR communication statistics can be both surprising and illuminating. When examining employee engagement with HR, communication patterns can reveal a great deal about how employees perceive their employer. For instance, statistics can show how much time employees spend in HR conversations, how often employees interact with HR personnel, and how employees respond to HR messages. These data can also help organizations understand how their communication policies are impacting employee engagement and morale. By tracking these metrics, HR teams can make data-driven decisions that improve their company’s culture and their bottom line

According to a recent Gallup study, 85% of workers worldwide are either not engaged in their jobs or are actively trying to avoid them. Part of the reason for this is that businesses make the mistake of occasionally making an effort to increase employee engagement, and leadership really hasn't initially implemented effective HR communication strategies.

As per Gallup, organizations that improve communication can increase productivity by 23%, contributing $1.3 trillion in potential revenue annually.

In addition, businesses' efforts to keep employees informed through constant emails, alerts, and meetings have led to a "communications overload" that has nearly 50% of employees and 53% of managers feeling burned out.

The importance of HR communication for employee engagement

Employee engagement is essential for any business to succeed, and one of the key components of successful employee engagement is effective communication from the Human Resources (HR) team. HR communication not only helps to ensure that employees are informed of any important changes or updates to company policies and procedures, but it also builds trust and transparency between the company and its employees.

HR communication should be clear, frequent, and consistent. Employees should be given the opportunity to ask questions and provide feedback and should know what to expect in terms of communication from the HR team. Regular email and intranet messages, newsletters, one-on-one meetings, and team meetings are all effective ways to promote employee engagement through HR communication.

HR communication should be tailored to fit each employee’s needs, as different employees may require different forms of communication. For example, some employees may prefer face-to-face meetings, while others may prefer more anonymous communication methods, like email. In addition, HR communication should be respectful and should not be used as a tool for discipline or blame.

Good HR communication is an important part of employee engagement and should be a priority for any business. When employees feel valued, respected, and that their voices are heard, they are more likely to be motivated and productive. Therefore, it is essential for businesses to ensure that their HR communication is effective and meaningful

How HR can collaborate with communications to improve the employee experience 

HR and communication teams have the power to collaborate to create a truly great employee experience. Here are some ways that they can work together:

  • Establishing clear lines of communication: Effective communication is essential for a great employee experience. HR and communication teams need to work together to ensure that all employees are on the same page and have access to the same information.

  • Developing a unified culture: HR and communication teams need to be aware of the company's overall culture and work together to ensure that the company culture is unified and consistent both internally and externally. This will create a better employee experience.

  • Fostering employee engagement: HR and communication teams need to work together to ensure that employees feel engaged in their work and connected to the company. They can create opportunities for employees to connect with each other and with the company, such as virtual happy hours, lunch and learns, or other social events.

  • Developing a positive employer brand: HR and communication teams need to work together to ensure that the company's employer brand is positive and attractive to potential employees. They can collaborate on creating content and campaigns to share the company's values and mission.

The future of internal communications and human resources

The future of HR and internal communications is technology-driven. Technology is rapidly changing the way organizations do business and how they communicate with their workforce.

The use of Artificial Intelligence (AI) and Machine Learning (ML) will become increasingly prevalent in HR and internal communication. AI-driven technologies can be used to automate mundane tasks, improve efficiency, and save time. AI-driven technologies can also be used to track employee performance, identify trends, and create personalized experiences.

Cloud-based technologies will also become increasingly common in HR and internal communications. Cloud-based technologies allow for quick, easy access to data and resources, and enable organizations to quickly respond to changes in the workplace.

Finally, social media and other digital communication channels will continue to become an important part of internal communication. Organizations can use these platforms to promote company events, share information, and engage with employees.

The use of emerging technologies and digital communication channels will enable organizations to build stronger relationships with their workforce and provide a better, more personalized experience for their employees

ShawtAwt's Contribution to Better HR Communications

ShawtAwt is an essential tool for improving HR communication. It can be used to streamline communication processes, quickly distribute information, and create better two-way communication between employees and HR.

It’s particularly useful for providing timely updates, such as changes in policy, new announcement, and company events. Additionally, it facilitates group discussions, collaboration, and feedback.